Product and service audits
Cicero Research brings extensive sector knowledge in conducting product and service assessments in financial and professional services markets, assessing the extent to which features are aligned with customer expectations and message content created for use in marketing and advertising campaigns. Does the offering actually fulfil customer requirements – both in terms of design and delivery – and if not what should be changed or enhanced to ensure that it does so consistently?
Cicero Research's approach aims to map out and optimise the process of product and service delivery, enabling companies to achieve substantial cost savings due to rework or inefficient deployment of resources. An effective product or service assessment should also include an analysis of the customer journey related to product/service acquisition and experience over time and, as is the case in many industries, across multiple channels. Cicero Research’s analysis then offers clients targeted insights and actions to improve customer service and enhance customer experience, loyalty and advocacy.