Consumer and intermediary market analysis

Cicero Research’s market analysis services help clients to evaluate the present and future potential of a new or existing market for their products or services. This analysis includes estimated market size, rate of growth, customer segments, distribution channels and regulatory environment as well as information about the competitive landscape, the relative power of buyers and suppliers, barriers to entry and existing products and services.

Aside from gathering and analysing market data using primary and secondary research sources, Cicero Research prioritises this information and contextualises it in terms of the client’s offering, thereby helping to determine areas of greatest opportunity in the market based on client strengths and key differentiating factors.