Aegon

Context

Aegon is an international provider of life insurance, pensions, and asset management with operations in over 20 countries. The company’s purpose is to help people achieve a lifetime of financial security. In fulfillment of this goal, the company has been conducting research into people’s attitudes and readiness for retirement for the past five years. The scope of the research covers 16,000 respondents in 15 countries spanning Europe, the Americas, Asia, and Australia.

Call to Action

The campaign is focussed around the Aegon Retirement Readiness Index (ARRI) which provides an annual benchmark of retirement readiness across all 15 markets.  The campaign also highlights a range of recommendations for policymakers, employers and employees to help create a more inclusive and flexible approach to retirement planning in which workplace pensions continue to play a leading role.

The outcome

The retirement research has helped Aegon developed insights on trends, issues and opportunities surrounding longevity, population aging, and retirement security. During the past year, Aegon’s retirement research has been featured in prestigious publications such as Forbes, TIME and the USA Today. It has also had opportunities to speak at events such as the OECD Forum, Global Coalition on Aging meeting at Oxford University, and Dutch Embassy roundtables in Tokyo and Washington DC.

Cicero Research has been a trusted partner since the beginning. They have helped us in all phases of the research: developing a survey questionnaire, analyzing results, conducting workshops to develop key messages, and drafting research reports. To date, Aegon and Cicero Research have worked on 10 reports: five annual Aegon Retirement Readiness Survey reports and five themed reports focusing on how vulnerable groups are preparing for retirement”

Mike Mansfield, Head of Retirement Research, Aegon